
Most clients who’ve relied on word of mouth, referrals, or paid ads have a high and immediate conversion rate because:
⦁ Your prospect is usually problem-aware
⦁ They’ve done research, or are searching for your solution
⦁ Have asked for your services, or been personally introduced to you
That’s often not the case if you’re:
⦁ Prospecting on LinkedIn for the first time, or entering a new market
⦁ Providing an original solution that people don’t know about
⦁ Offer project management or consultancy services that solve several problems
⦁ Needing approval from multiple champions and decision makers
⦁ Are in a saturated or competitive market and need to brand