Friska Wirya
About Fresh by Friska
Friska is a change expert who guides complex organizations through the people-side of change, helping them emerge stronger and faster. As a highly-respected Top 50 Global Change Management Thought Leader, TEDx Speaker, and award-winning honoree, Friska utilizes an extensive toolkit of proven tools to gauge impact and understand resistance. Friska engaged JD to:
- Grow her influence on LinkedIn
- Create niche-relevant educative content
- Connect with target organizations
- Book calls with key decision makers
How this works
We created on-brand content that is fun and engaging on subjects that can often feel confronting. By defining her brand voice, developing a content strategy, using humor, telling stories, engaging with her audience, and analyzing results, we were able to create content that resonated with her audience.
To establish Friska as a global innovative change management consultant, we needed to focus on building strong relationships within the industry. By developing connections with key players in her various sectors, we can position Friska as a trusted advisor and go-to source of information for all things related to transformation.
Increased Influence
To help Friska increase her influence on LinkedIn, we worked together to create targeted content that addressed the pain points of her target audience. We used attention-grabbing headlines, storytelling, valuable insights and advice, visuals, and engaged with her audience through comments and messages.
Increased Authority
When COVID-19 limited in-person events, we were able to help Friska establish herself as a thought leader in her industry, build her network, and attract new followers. These strategies were critical in enabling Friska to continue to grow her business during a challenging time. Despite the limitations imposed by the pandemic, Friska was able to increase her digital authority and cement her position as a trusted expert in her field.
Increased Followers
Friska’s LinkedIn following grew by 53% in just 4 months. This growth was driven by increased engagement with her content and a greater sense of trust and credibility among her audience. By using targeted content and optimizing Friska’s LinkedIn profile, we were able to quickly and effectively grow her following on the platform.