Client Case Study – GrahamComm

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Client Case Study – GrahamComm

Robert Graham

About GrahamComm

Targets: Start-up & tech companies
Deal Cycle: 3-6 months
Time: 12 months
Results: Total Pipeline 15x initial investment (as of Aug 2023)

GrahamComm is a professional development firm in the Bay Area that offers presentation skills, communication and sales training. Targeting heads of HR and C-levels of tech startups, SME’s. Some of the challenges they came to us with included:

How do we get qualified leads?
I don’t have time to do content
How can I target my key decision makers?
How can I get more sales?

How this works

Credibility

Content

GrahamComm is a professional development firm in the Bay Area that offers presentation skills, communication and sales training. Targeting heads of HR and C levels of tech startups, SME’s.

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Increased Influence

We set GrahamComm apart from their competitors by deploying a content strategy that focused on establishing their expertise in the community. which gained on average 30,000 impressions per month.

Increased Sales Opportunities

Word of mouth alone is not reliable. We deployed a lead generation system that generated a consistent flow of leads per month. This ensured that GrahamComm has control of their lead flow in a predictable manner.

Sales Enablement

From managing their contacts in a phone book to now having a transparent CRM system, we implemented a 5 step solution selling process that resulted in $549,361 from 37 won deals.

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