Leah Rose Ramsey
About HR Maximizer
Targets: 10 podcast interviews per month with Healthcare Recruitment Leaders
Deal Cycle: 1-12 months
Time: 18 months
Results: 217 calls
HR Maximizer partners with healthcare organizations to provide a streamlined recruitment process, including screening, an ATS system, and video job production. Their subscription-based model offers a predictable budget without additional fees. By optimizing recruitment, they help healthcare organizations improve productivity and make successful hires. Leah engaged JD to:
- Find target healthcare organizations
- Reach target decision makers
- Create eye-catching healthcare recruitment content
- Book calls with hiring managers
How this works
We worked with Leah to establish her authority in the healthcare recruiting space by developing a LinkedIn strategy that emphasized her expertise and unique value proposition. One of the key components of their USP is the use of hiring videos.
We worked with Leah to create on-brand content that would appeal to a healthcare audience while avoiding a corporate tone. We focused on creating content that was informative, engaging, and approachable, highlighting Leah’s expertise in healthcare and her passion for helping others.
Increased Influence
We worked with Leah to increase her influence on LinkedIn, which helped her to attract inbound leads of healthcare decision makers. To achieve this, we developed a content strategy that focused on providing value to her target audience and establishing her as a thought leader in healthcare recruiting.
Created Viral Content
We helped Leah create viral content that expanded her reach in niche markets and built referrals from her existing network. By creating highly shareable content that appealed to both her existing network and potential clients, we were able to position Leah as a trusted authority in healthcare recruiting and generate interest in her services.
Total Addressable Market
We worked with Leah to address her total addressable market of healthcare organizations in the US. Our strategy involved conducting market research to identify the key decision-makers and influencers in healthcare organizations, such as HR managers, recruiters, and department heads.